We have lift off!

Today we launched the Ockham Razor on Kickstarter.

It's been a whirlwind up to the launch. So many emotions: excitement, nervousness, fear, exhilaration.

There have been way more things to think about than I ever imagined. I've definitely over-thought some of them, like when exactly is the best time to launch.

I settled on today, Wednesday, 15th April, 13:05. Primarily it's mid-week, mid-month and I wanted to wait until Easter was out of the way. The timing should be good for Europe and the east coast of the US, and people should still be up in Sydney. By definition, a Kickstarter campaign finishes at the same time of day as it starts, so the logic is equally important for those people making last-minute pledges.

And if it comes down to last minutes, then I'm hoping our backers will have an extra five over other campaigns that might coincidentally be ending at the same hour. Or would they have thought of that? Should I make it ten past? Or would they have thought of that too? Over-thinking.

If you're new here, you might like to read my post over on The Manliness Kit which gives a good account of why I did all this.

Anyway, it's been a fun and challenging few weeks and months, and it's not going to let up now. I'll keep this short because I have work to do.

See you on the other side, wherever that may be...  


Rob Hallifax

Making things in London.